China Allocation of Ferrari’s First EV Raises Questions Amid Ongoing Orders
Ferrari has unveiled its first all-electric model, the Luce, in Asia, marking a historic milestone for the brand nearly 80 years after its founding. Priced at RMB 3.988 million in China, the four-door, five-seat EV boasts a quad-motor system exceeding 1,000 horsepower, accelerating from 0–100 km/h in just 2.5 seconds.
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Reports initially suggested that the 88 units allocated to China had sold out, but retail sales remain unclear. Ferrari’s Beijing showroom has yet to display a prototype, and dealers continue to accept orders with deposits ranging from RMB 400,000–500,000, with deliveries expected in Q3 2025.
Priced at RMB 3.988M, Ferrari Luce Targets Q3 2025 Deliveries
Designed with input from Jony Ive and Marc Newson, the Luce introduces a new design language but has sparked debate over its departure from Ferrari’s traditional identity and lack of advanced driver-assistance systems. Industry insiders caution that allocation fulfillment involves complex distribution processes, meaning the “sold out” claims may be premature.
As China’s luxury EV market grows increasingly competitive, Ferrari faces the challenge of proving the Luce’s independent appeal and collectible value while safeguarding its heritage.
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