Electric Vehicle Boom Pushes BYD Sales Past 40,000 Units in Türkiye
BYD has emerged as the fastest-growing automotive brand in Türkiye, recording 40,770 vehicle sales by the end of November 2025—an extraordinary 1,800 percent increase compared to the same period last year. The surge follows an aggressive product expansion strategy, with BYD now offering nine models in the Turkish market, including the TANG, SEALION 7, and ATTO 2. Notably, the SEAL U became the country’s second-most preferred SUV and topped both plug-in hybrid and D-SUV segment rankings.
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According to BYD Türkiye General Manager Ismail Ergun, the company achieved record monthly sales in eight of the first ten months of 2025, driven by strong consumer interest and expectations around taxation advantages. Türkiye’s overall passenger vehicle market grew 11 percent year-on-year to 938,000 units in the January–November period, with total automotive sales projected to reach 1.35 million units by year-end. Electric vehicles accounted for 18 percent of sales, while plug-in hybrids held a 5 percent share, bringing total new energy vehicle (NEV) penetration to 22.1 percent.
BYD Bets Big on Türkiye as EV and Plug-in Hybrid Market Share Crosses 22%
Looking ahead, BYD expects demand to remain resilient in 2026, supported by anticipated easing in loan conditions and improved access to consumer financing. The company is also advancing a $1 billion investment to establish a production plant and R&D center in Manisa, Türkiye, capable of producing up to 150,000 electric and plug-in hybrid vehicles annually by the end of 2026. Combined with customs tax exemptions tied to this investment, BYD is strengthening its position as a leading player in Türkiye’s rapidly expanding electric vehicle market.
